Ads on YouTube are like hitting a stoplight when you’re running late for work. Annoying and inconvenient.
Well, most of the time.
In the first five seconds of this ad, however, I stopped myself from hitting the ‘skip ad’ button and watched. Here is Always’ #LikeAGirl Ad.
(I encourage you to watch the video all the way through. I discuss a particular statement near the end of the video later in the post.)
‘Why is this a bad thing?’
My first experience with the phrase ‘like a girl’ was when I watched one of my family’s favorite movies: The Sandlot. In one scene, a rag-tag baseball team is having a name-calling/insult showdown with an club team. While humorous and childish, it comes to an abrupt end when Porter, pictured below, accuses the elite team of playing ball like a girl. Apparently, that was the highest insult.
As a young girl, I had thought to myself, “Why is that a bad thing?” I loved baseball. It was a part of my life. This movie introduced me to the idea that a girl would automatically be bad at baseball, and it made me sad. (I would later learn that a girl couldn’t play baseball, but that’s another topic altogether.)
When I entered my pubescent years, hearing ‘like a girl’ became more demeaning, and I didn’t know how to react. If this ad had been around in the year 2005, I believe it would have provided me and other girls some of the many things girls need: encouragement and empowerment.
One of the many things this ad provides, encouragement stands as one of its key components. Using a diverse group of girls’ interviews, I learned that other girls find think ‘like a girl’ should not be an insult. This idea of a community of girls standing up against a derogatory statement encouraged me to speak out against those who use ‘like a girl’ as an insult.
One of my favorite lines from the video is, “Why can’t ‘run like a girl’ also mean win the race?” Statements like those are fewer and farther between than one would think in the 21st century. Too often ads tote ideas like ‘you’re not pretty enough,’ ‘you’re not sexy enough,’ and ‘you’re not good enough.’ But with #LikeAGirl, I felt like I was good enough already, and others, knowingly or unknowingly, were trying to bring me down.
Other ads campaigns, such as Pantene’s ‘Not Sorry,’ and Under Armour’s ‘I Will What I Want‘ campaign, focus on empowering women. While these ads are still in the minority, they are a growing trend in the advertising industry. More and more advertisers are confronting issues of prejudice in America. Ads like Always #LikeAGirl could become the norm in the near future. One can always hope.
If you liked this ad or know of another uplifting ad, please comment a link below and tell why you like it!
(Featured Image obtained from here)